It has grown to a four-person organization. He has been interviewed well over a dozen times and has favorably been covered on CNN and in Reuters.Įdwards’s consulting service has just passed its second birthday. The Journal mention elevated Edwards to the short list of people editors would contact when any dating-related issue was in the news.
#Social media success story professional
The Professional Wingman as a viable new business was on its way. The brief mention generated a surge in inquiries and requests for Edwards’ consulting services. When the Wall Street Journal picked up on the Pepsi controversy, Edwards was quoted in the article as Pepsi’s sole defender. He then posted a YouTube video defending the Pepsi. He recalled, “Basically, it was a funny cheat sheet of how you can ‘score’ with ladies of certain personality types.” He argued that people should ease up a bit and enjoy the humor. In this case, Pepsi managed to offend many people with a mobile messaging campaign supporting an energy drink called " Amp UP Before You Score."Įdwards could see why it was offensive, but he took a different viewpoint. Pepsi, whose online marketing efforts in recent years have been known for their edginess, caused his big break. Edwards focused on what happened after the first date. His focus wasn’t like the traditional online dating sites who mostly match people up for a first date. He started demonstrating his knowledge and expertise on the issue of dating. Let me back up for a second.Īfter registering the site, Edwards started getting active on the social networks with a blog and with other popular social tools. Naturally, social media became a vital component of how he became known and grew his unique idea into a successful small business. In his case, the tool that would make the difference was a YouTube clip. Before the night was over, he had registered The Professional Wingman URL and quickly became the first dating coach. But what is certain is that it became a watershed moment in Edwards’ life. It’s not clear what happened that night for the young man who stated the line. Like many of us have experienced, he had hit one of those plateaus in life when you wonder about what you should do next.Īt that moment, a guy down the bar who was admiring an attractive young woman turned to his friend and asked, “Dude, can you be my wingman?” Thomas Edwards Jr. was in an Austin singles bar during the 2009 South by Southwest (SXSW) multimedia festival. Sometimes, he whispers tips in your ear on what to do next. He gets the conversations started for you if you happen to be shy or awkward around members of the opposite sex. He’s the buddy you bring with you to a bar who’s adept at meeting women. A "wingman” is an old Air Force slang expression.
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